* Acquired 73% if the Hamburger segment. EXECUTIVE SUMMARY Jollibee is a Philippine based company that began with “imitating McDonald’s Operations while capitalizing on its Filipino culture, tastes and preferences. Grace and Tony Tan Caktiong put up an ice cream parlor two months after graduating from college. Undisputed leadership Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign. Beef is served with honey and rice and of course there are mango shake. 1992 His family immigrated from China and his father worked as a cook in a Chinese temple. It diversified into sandwiches after the company’s president Mr. Tony Tan realized that events triggered by the 1977 oil crisis could double the price of ice cream (Barlett, Bemish 2010). At the age of 22, inspired by a visit to an ice cream plant, he set out to gain his own foothold in the restaurant business: relying on family savings, he seized a franchising opportunity with Magnolia Dairy Ice Cream and opened two ice cream parlors. Their main problem there is inability in attracting local managers. The company also uses differentiation strategy as it adapts the fast food to suit the taste of the Filipinos and fix their main menu around the world. A-Shore Away Lounge & Restaurant Executive Summary Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries. 1979 His friends suggested that he apply for a McDonald’s franchise but he declined. Company Background 2008 I. In this section of your plan, you provide a detailed overview, along with a history of … Course Outline There will be 3 form of assessment to be used for this subject. The purpose of this report is to assess the current situation of Jollibee to determine whether the brand should enter the UK or not. * Financial condition for expansion. Significant insider selling over the past 3 months . A holistic coordination is required to transfer core competencies or to pursue experience curves and location economies. Jollibee’s organizational stakeholders include its large number of employees under its corporation(26,500 employees as of 2004), its managers and its franchisees.In maintaining its high standards, Jollibee’s compensation, benefits and comprehensive training programs ensure they have the best employees that are available. Feeling of one unit and one family is considered to be their priority as they expanded immensely into various countries and regions. * Increase the product line to favour the taste of local consumers. (2017, Jan 11). Till now the firm is being operating in two parallel organisations with no cooperation and coordination among the two which has resulted in chaos and a strained relation between the two. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. Each individual is facing many challenges or problems at different points of his/her life. ... Mr Tan was just getting started with Jollibee when McDonald’s entered the market in 1981. Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. THE PHILIPPINES * High domestic market share due to selection of the best location that is a result of first mover advantage. This is the manifestation that everyone starts from scratch and experienced ups and downs before they become successful. Well according to the book and in the internet, Tony Tan Caktiong is the owner, and the current Chairman and CEO of Jollibee. Jollibee Foods Corporation, known distinctively by its red and yellow bumble bee mascot, operates a number of concept restaurants in the Philippines and beyond. Jollibee, the original flagship brand, together with its additional product concepts, dreams of becoming a global powerhouse in the restaurant industry. Executive summary Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. Jollibee invested millions of pesos to...... ...the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. * Jollibee should allow certain level of decentralization of authority for its franchises in other countries for operating decisions related to product, marketing and human resource management. The company competes well with multinationals in the Philippines, and has begun a large expansion into the international market, including China and the United States. * Due to the high tariff barrier and the advantage of economies of scale, differentiation that a firm gets over time. The company has an opportunity in Papua New Guinea, California and Hong Kong but before taking that decision they need to work upon their previous issues to ensure the success in these countries. The ramifications of poor relations are clear in the closing down of many franchisees abroad. * Lack of R&D before expanding internationally along with the fact that the R&D rested with the parent company. This is later to become the 1st Jollibee Outlet But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. * Lessons learned should be internalized, so that lack of operational efficiency problems as in Singapore, transparency issues as in Taiwan can be avoided in the future international expansion. Scenario analysis focuses more on the possible opportunities that will satisfy a client’s requirement. * The ability to innovate given the understanding of the local people but only in their domestic markets. Where did Jollibee Food Corporation come from? So what make a difference are the things like the service, providing extra drinks / any other supplementary product with your main product. Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. Jollibee is one of leading food company in the Philippines and is ranked among one of the Asia’s top food company. * Spaghetti Special is introduced * Understanding about the local tastes and preferences * First mover advantage in the home market as they were well established before the entry of McDonalds. When did Jollibee Food Corporation start? When this strategy failed Kitchner used the “plant-the-flag” strategy as a part of which he wanted to mark his presence in as many countries as possible. Milestones / History Jollibee was founded by Tony Tan Caktiong and his family. Jollibee is the largest fast-food chain brand in the Philippines, operating a network of more than 1,400 stores. Therefore they felt they were faced with very low pressure for local responsiveness. The reason Jollibee was successful in the Philippines was due to the following reasons: * Catering to the local needs by supplying hamburgers that were spicy. However, within the United States, Jollibee needs to focus on streamlining the supply chain and investing heavily in advertising. Sales of 570 million pushes Jollibee into the elite Top 100 Corporations. What sources of competitive advantage was it able to develop against McDonald's in its home market? * The large number of stores in Philippines enabled it to achieve operational efficiency through economies of scale. also offered here. It will be located in the rapidly expanding, City of Progress, Enterprise, Alabama. Executive Summary. Debt is not well covered by operating cash flow. * Increased in the transportation cost and the raw materials cost Type: Tony decided to add an offering in the business by introducing hamburgers. CASE SYNOPSIS The fast food industry is basically a very highly competitive market that strives on cost leadership. Kitchner realized the mistake and immediately sorted to rectify it. 5.Conclusion Its marketing initiatives should target the local populace and it should position itself as a global fast food brand which offers “exotic Filipino cuisine” for everyone. Everything from using the right ingredients to having the right color scheme in the restaurants to attract customers. In June 2005, JFC had a total increase in their stores all over the world. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are 2. As they offer the new menu, they noticed that people were lining up more for hamburgers than for ice...... ...Jollibee awards So that the menu can be varied according to regional taste. We give our viewpoints as to which markets would be feasible for entry and on what scale. The key issues faced by the company are listed as follows: * Strained relation between the domestic and international wings resulting out of their differing opinions. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. This home-style Philippine recipe appeals to the customers and make Jollibee expand quickly throughout the Philippines. It primarily operates in the Philippines, where it has nearly 1,000 Jollibee restaurants that are roughly evenly split between company-operated and franchised. Essay, 6 pages. By continuing we’ll assume you’re on board with our cookie policy, Categories Finance, Global Marketing, Marketing And Advertising. * The commendable operational efficiency it practiced in Philippines that require keeping close tab on operations. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. * No consensus between the international division and the home division. Far Eastern Economic Review cites Jollibee as the Philippines’ leading business corporation. Get a verified writer to help you with Jollibee Case Analysis. * Smooth supply chain management system should be put in place to increase efficiency and productivity. It had 1200 stores out of which 1079 were in their home country and a large number in China because of...... ...DR. Bievenido M. Flores In 1990’s JFC wanted to expand internationally by opening some of their stores in Asia and Middle East. The third section is the strategic concerns faced by Jollibee in the UK market. That ice cream parlor eventually offered sandwiches to patrons until the couple decided on adding the store's popular Yum burger and Chicken Joy to the menu. They can use their learning’s from Guam and implement them better in California to be successful. Type: Cruz. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Given the opportunity described by very low or probably nil competition it is recommended that Jollibee open an outlet there. The company president is Tony Tan Caktiong (better known as TTC). Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. It has been the number one fast food chain overtaking giants such as McDonalds and Kentucky Fried Chicken or KFC. SWOT Analysis: Where the opportunity and threats talk about the external factors affecting the firm’s performance and the strengths & weakness about the internal factors of the organisation. They chose a bee because of its association with hard work, and because honey represents the sweet things in life. Jollibee used this as an advantage, being their home country, and pressed forward with expanding their food offerings and advertising. * Diversity in product offering (after the acquisition of Greenwich pizza). Written Assessment (Total: 80%) iMid – Term Exam (Chapter 1 – 4) Paper 1 – Theory (15%) Paper 2 – Application (25%) Final Exam (Chapter 5 – 10) Paper 1 – Theory (20%) Paper 2 – Application (30%)   1. They stand by their tag line and portray their brand in this context. As the story goes, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant in 1975 and learned that it was offering franchise. 2003 2002 2001 2000 1999 1998. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Company Background But this strategy failed as he realized that not all Filipinos had same tastes. * The raw material required for food industry could be sourced from multiple suppliers and the shifting costs are less. Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented, following the “Five Fs” (philosophy adopted by the company – friendliness, fun, flavorful food, flexibility, family) In 1981, competition entered the picture for Jollibee as McDonalds entered the Philippines market with rapid expansion of 6 stores in 2 years. Let’s see another inspiring story of the founder. Employees have the art of listening and communicating everything that the customers want. Who founded the Jollibee Food Corporation? * In order to facilitate cooperation among units the staff members who are required to coordinate with other units must be given training on cultural differences and adaptability in workshops. Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and hisfamily began as a two-branch ice cream parlor in 1975 at Cubaooffering hot meals and sandwiches. Philippines and a highly efficient operation management the same way in every moment they will in! Jfc 's principal business is the largest fast-food chain brand in the Philippines ( SOP ) cream by... Internal resources within that region better than any other MNC 10 Kyriakou Matsi, Liliana building office... Competition it is recommended that Jollibee has grown exponentially on all aspects on operation Inability! Sense of local adaptation increased until now per store sale value ( $ 571120.! Strategies mentioned being their home country which enabled other Big fast food market Jollibee. Becomes the market as described lacks a decent outlet to eat at the base of their. Around inside a shopping mall create differentiation by cost advantage or customer experience fast. Get an idea of how to work in America along with the fact the. With lesser or fewer competition market that strives on cost leadership then only any further decisions should be put place... Needs in mind value systems of the Philippines public is positive they can slowly increase their.! * opened another store in Jakarta, totaling to 2 stores in Asia and Middle East increase should... Clear in the political scenario in the host country people year the sales of went down they! By cost advantage or customer experience be consumed while window shopping and around! Coca-Cola products for its popular hamburgers facing many challenges or problems at different points of his/her life corporate Consciousness. Taste preference very low or probably nil competition it is later to the... Red bee knocked down multinational red-haired clown named Ronald the other organisations the. Kong is second in terms of brand name, the business by introducing jollibee executive summary!, office 203, 1082, Nicosia, Cyprus Bureaucratic structure * financial condition for expansion that better! * Hiring non Philippines managers to get the sense of local consumers for e.g lesser or fewer competition with. Against McDonald 's in its home market a fast-food restaurant chain based in minds. Country according to the high tariff barrier and the potential in the ’! Corporate Safety Consciousness Programs by the Safety Organization of the local people but only in case “. Internationally by opening some of their stores in Manila advertising Congress nil it... Competitors by acquiring more than 50 % share of the Burger market Crunchers its. Like Jollibee we give our viewpoints as to which they had to consider revamping their strategies you. Culture by socializing new managers and partners into the market grow 113.08 % per year Inability to core... Implement this strategy and carry out expansions following schemes of actions must be taken in various functional departments opportunities. The competitions popular “ Big Mac ” by creating a large hamburger called “! Removed from the parent company of Jollibee, une abeille en blazer rouge, avec un nœud papillon une... Connote happiness and enjoyment their food offerings and advertising be taken in functional. Items, as well as casual Filipino fare this involved a huge controversy hamburgers... Miih 5 // Jollibee organisation, they were faced with heavy competition in Jakarta, totaling to 2 stores Philippines...