We used Octalysis Framework developed by Yu-Kai Chou [3] to analyze those sites. Many other cerfiticates only require taking an easy multiple-choice quiz (sometimes after a $1000+ payment). Thank you so much for sharing that! This is the primary core drive behind gambling addictions, but also present in every sweepstake or lottery program that companies run. After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, […] Many people watch movies or read novels because of this drive. The word “challenge” here is very important, as a badge or trophy without a challenge is not meaningful at all. Los principios y el funcionamiento del Framework para Gamification Design del gran Yu-Kai Chou: Octalyisis Framework. Gamification workshop for E-bay by Yu-Kai Chou. People are motivated by extrinsic elements such as rewards, money, goals, milestones, points, badges, recognition. Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. However, many studies have shown that once you stop offering the extrinsic motivator, user motivation will often decrease to much lower than before the extrinsic motivator was first introduced. Other global companies that have used or been inspired by the Octalysis Framework include IDEO, Google[8], LEGO, Volkswagen, and Huawei. The framework lays out the structure for analyzing the driving forces behind human motivation. Black Hat core drives are located at the bottom of the Octalysis chart. Every week I hop on a conference call to teach, answer questions, and give feedback to members of Octalysis Prime. Octalysis. The problem with Zynga games, according to the Octalysis framework, is that they have figured out how to do many Black Hat Game Techniques, which drive up revenue numbers from users, but it doesn’t make users feel good. The aim of this presentation is to reflect upon Chou’s (2016) Octalysis framework and how it can ef-fectively be applied in teaching of English as a Foreign Language at primary school contexts. It’s useful dividing things up between the logical and the emotional, and I just named them Left Brain/Right Brain Core Drives so people can remember them easily. Ownership & Possession 5. People might think their house is worth far more than the market is willing to pay for it, not because of any intrinsic property of the house but because they personally own it. When you see a friend that is amazing at some skill or owns something extraordinary, you become driven to attain the same. If you want to take your Gamification practice to the next level, then come join us. The end result is the Gamification Framework called Octalysis, designed as an octagon shape with 8 Core Drives representing each side. Epic meaning and Calling Development and Accomplishment Empowerment of Creativity and Feedback Ownership and Possession Social Influence and Relatedness Scarcity and Impatience Curiosity and Unpredictability Loss and Avoidance. Within a year of publication, Octalysis was organically translated into 9 languages and became required literature in Gamification instruction worldwide. Here’s an Octalysis done for a few products online: 10 years of Gamification study and implementation results in a very robust framework that can become actionable towards driving higher user metrics. Can I reprint and translate your articles to my website? Yu-kai discusses the Octalysis framework and uses company examples to display the 8 Core Drives. They are using framework to map how top rated stress management apps address the right brain drives and to provide motivation to increase adherence.[5]. However, Yu Kai Chou has hidden his gamification techniques randomly throughout his books, videos, and website. Yu-kai Chou is an Author and International Keynote Speaker on … When a person feels ownership over something, they innately want to increase and improve what they own. If life is a video game, then Octalysis Prime contains the cheat codes. Dabei beruft er sich auf verschiedene Komponenten, um alles im Blick zu behalten. While there are 5 Levels in total, Level 1 is usually sufficient for the majority of companies trying to create a better-designed gamified product and experience. Epic Meaning & Calling 2. This is also the core drive that is the easiest to design for and coincidently is where most of the PBLs: points, badges, leaderboards mostly focus on. The framework is based on the premise that systems are “function-focused”, designed to complete a task as quickly as possible, similar to a factory process assuming workers will complete their tasks in a timely manner because they are required to do so. mHealth has developed applications based on the Octalysis framework to assist people in self-care management and self-stress management. Note: the Left Brain/Right Brain Core Drives are not considered true brain science; they are merely symbolic as it makes the framework easier and more effective when designing. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency. With many years of trials and adjustments, I believe that, besides a ninth hidden Core Drive called “Sensation,” everything you do is based on one or more of the 8 Core Drives. https://cima2u.net/, thank you very much very intersting framwork. This is like a factory that assumes its workers will do their jobs because they are required to. In 2015, Chou won “Gamification Guru of the Year” award at the World Gamification Congress which is the biggest event about this topic in Europe. Octalysis: a Complete Gamification Framework; Core Drive #1: Epic Meaning & Calling; Core Drive #2: Development & Accomplishment; Core Drive #3: Empowerment of Creativity & Feedback; Core Drive #4: Ownership & Possession; Core Drive #5: Social Pressure & Envy; Core Drive #6: Scarcity & Impatience; Core Drive #7: Unpredictability & Curiosity The right side of the Octalysis chart relies on intrinsic motivation: creativity, self-expression and social dynamics. On a small scale, it could be to avoid losing previous work or changing one's behavior. This drive refers to users feeling like they own or control something. Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. Because once the companies stop offering the extrinsic motivator, user motivation will often plummet to a level much lower than when the extrinsic motivator was first introduced (the Over-justification Effect). On the other hand, if you are always doing something because you don’t know what will happen next, you are constantly in fear of losing something, or because there are things you can’t have, even though you would still be extremely motivated to take the actions, it can often leave a bad taste in your mouth. This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 10 years of Gamification research and study. Yu-kai Chou has recently developed the new and insightful REMOTE framework to highlight how to create engagement for remote workers . Check out his TED talk, or visit the Octalysis group to find out more. Some extremely successful products do very, very well with Social Influence, while others just utilize Scarcity. When a player feels ownership, she innately wants to make what she owns better and own even more. As a result, the 8 core drives are charted on an octagon not simply for aesthetic purposes, but because the placement determines the nature of the motivation. sis Framework (Chou, 2016), have been created and experimented in a primary school in Oporto. https://mzagat.net. The implementation of this drive can vastly differ, and is not limited to altruistic behavior. Click here to check out the Octalysis Tool. Thank you for writing this. Black Hat core drives make us feel obsessed, anxious and addicted. Also, this core drive is utilized whenever a company runs a sweepstake or lottery program to engage users. If the world adopts good gamification principles and focus on what truly drives fun and motivation, then it is possible to see a day where there is no longer a divide between things people must do and the things they want to do. Once level 1 is mastered, one can then apply it to Level 2 Octalysis, where we try to optimize experience throughout all four phases of a player’s journey: Factoring in the 4 Phases of a Player’s Journey. So in the past decade, I have been digging deep into forming a complete Gamification framework to analyze and build strategies around the various systems that make a game fun. Scarcity and impatience is the core drive of wanting something simply because it is extremely rare, exclusive, or immediately unattainable. Die acht Core Drives lauten bei ihm: As a kid, I absolutely loved playing video games: I completely immersed myself into RPGs (role playing games) such as Diablo II, staying up until 4am (avoiding homework) to grind my way to level 60. If you see a product that reminds you of your childhood, the sense of nostalgia would likely increase the odds of you buying the product. Some of the world's worst events and actions have happened with the belief of participating in something greater than oneself. However, human-focused design acknowledges that people, unlike machines in a system have feeli… If a side crosses the inside Octagon, then that side is extremely weak and the Gamification expert needs to improve on that area. Autor koncepcji, Yu-kai Chou, przygotował narzędzie, które pozwala identyfikować 8 głównych powodów dla których ludzie włączają się aktywnie w działanie, np. Others core drives create urgency, obsession, and even addiction, but make the user feel bad. Also, opportunities that are fading away have a strong utilization of this Core Drive, because people feel like if they didn’t act immediately, they would lose the opportunity to act forever. As you can see, creating a rich gamified experience is much more than simply slapping on various game-mechanics to existing products. I drilled down to find what differentiates one type of motivation to another. Octalysis – to coś więcej, niż framework do grywalizacji. This is the drive that most PBLs: Points, Badges, and Leaderboards focus on. Games have no other purpose than to please the individual playing them. For example, a badge or trophy without a challenge is not meaningful for a person. This is the drive of wanting something because you can’t have it. People not only need ways to express their creativity, but they need to be able to see the results of their creativity, receive feedback, and respond in turn. Yu-kai Chou, the Gamification Gosu, demonstrates his Gamification Framework Octalysis. Octalysis: Complete Gamification Framework - Yu-kai Chou Octalysis is an internationally acclaimed Gamification Framework that utilizes 8 Core Drives to analyze challenges, identify opportunities, and create actionable steps to drive human behavior through human-focused design. In der V isualisierung des Modells sind dabei In essence, it is Human-Focused Design (as opposed to “function-focused design”). We choose this framework because it is well known and has implemented at companies in the real world. This is a internationally known system on behavioral design and gamification. Yu-kai Chou: Gamification & Behavioral Design, Learn how to use Gamification to make a positive impact on your work and life. Glad you like it! This also comes into play when someone has “Beginner’s Luck” – an effect where people believe they have some type of gift that others don’t or believe they were “lucky” to get that amazing sword at the very beginning of the game. I appreciate the time and effort you put in this article. Now that we have the Gamification Framework laid out, the next step is to figure out how to utilize this framework. Nice to see that you have gamified the website. However, Human-Focused Design remembers that people in a system have feelings, insecurities, and reasons why they want or do not want to do certain things, and therefore optimizes for their feelings, motivations, and engagement. If something is engaging because it lets you express your creativity, makes you feel successful through skill mastery, and gives you a higher sense of meaning, it makes users feel very good and powerful. Then it opened up to a few other prestigious schools, and eventually all colleges. This way the Gamification Designer can feel out that there’s something for everyone at every stage. The perception of the challenge is important. Date: 3 January 2012: Source: Own work: Author: Yu-kai Chou: Licensing . Empowerment of Creativity & Feedback is when users are engaged in a creative process where they have to repeatedly figure things out and try different combinations. English: The Octalysis Framework, created by Yu-kai Chou. It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments, meaning, and empowerment. This is why playing with Legos and painting are fun in-and-of themselves and often become Evergreen Mechanics, where a game-designer no longer needs to continuously add more content to keep the activity fresh and engaging. In the recent past, Yu-kai Chou introduced an octalysis framework for gamification. Hi, I’m Yu-kai Chou, Gamification pioneer, creator of the Octalysis Framework, and author of Actionable Gamification.Thanks for visiting my site! It is a nice experience to learn about gamification using gamification. When properly designed and integrated to empower users to be creative; they often become Evergreen Mechanics: a game designer no longer needs to continuously add content to keep the activity fresh and engaging. Of course, this is all very abstract, so lets look at a few examples. In fact, it Pushing up a level further – Factoring Bartle’s Player Type. Your Octalysis. Many games have Appointment Dynamics (come back 2 hours later to get your reward) – the fact that people can’t get something right now motivates them to think about it all day long. After playing the game, the player is returned to Magnum’s main site. Think about how we naturally draw closer to people, places, or events that we can relate to, turning into a spot premium motivator. The very controversial Skinner Box experiments, where an animal irrationally presses a lever frequently because of unpredictable results, are exclusively referring to the core drive of Unpredictability & Curiosity, although many have misunderstood it as the driver behind points, badges, and leaderboard mechanics in general. Keep in mind that left brain and right brain references are not literal in terms of actual brain geography, but merely a symbolic differentiation between two distinct functions of the brain. Learn how to avoid procrastination, find your purpose, and live your life like a gamer. For example, the human desire to accumulate wealth and the overvaluing of objects within one's possession are the result of this drive. The Octalysis framework suggests that if there are no core drives present, then there is no motivation and no behavior will happen. Of course, the Score itself is not very useful or actionable, so I always tell my clients to focus on what Core Drive is lacking, instead of being obsessed with their “score.”. Getting a feel about what players feel across the journey. Beginner’s Guide to Gamification (21 of 90): Discovery Phase. Link to my article about it here, it was covered in one of my gamification meetups. Yes, there are often “objectives” in games, such as killing a dragon or saving the princess, and sometimes saving a dragon, but those are all excuses to simply keep the player happily entertained. I saw that almost every game is fun because it appeals to certain Core Drives within us that motivate us towards certain activities. He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. http://www.tedxlausanne.org - Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. 4.3 ). While they make us feel powerful, fulfilled and satisfied, they don't attain much urgency ("I am going to save the world, but I need a coffee first”). Appreciate it. Generally, any good and engaging product or system will have at least one of the core drives listed above. The Octalysis Framework is developed by Gamification Guru Yu-Kai Chou, who has spent more than 13 years as a pioneer in gamification. The tool is not 100% refined yet, but it has been a very useful tool for my own clients and many people practicing Octalysis non-commercially. Since games have spent decades (or even centuries depending on how you qualify a game) learning how to master motivation and engagement, we are now learning from games, and that is why we call it Gamification. Bad Shifts from White Hat Design to Black Hat Gamification Design, FINALLY! For example, Boosters - or items that empower Desired Actions - are a game technique of Core Drive 3: Empowerment of Creativity and Feedback. Epic Meaning & Calling. Check out the video walk-through of the 8 core drives, Check out the video walk-through of Octalysis. I also noticed that different types of game techniques push us forward differently: some in an inspiring and empowering way, while some in a manipulative and obsessive manner. A good Gamification expert will consider all 8 Core Drives on a positive and productive activity so that everyone ends up happier and healthier. However, once people obtain the goal or get used to it, they no longer take the desired behavior. Watch all of the videos in the Gamification Video Guide here. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience. Your Framework approach is super inspiring!! Yu-Kai was voted Gamification Guru of the year by peers and clients in 2014 and 2015. This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou. It provides a guide to get people working remotely much more productively, strengthen team bonds and culture. Core Drive 2: Development and Accomplishment, Core Drive 3: Empowerment of Creativity and Feedback, Core Drive 5: Social Influence and Relatedness, Core Drive 7: Unpredictability and Curiosity, Learn how and when to remove these template messages, Learn how and when to remove this template message, "Octalysis: Complete Gamification Framework - Yu-kai Chou", https://en.wikipedia.org/w/index.php?title=Octalysis&oldid=983418267, Articles needing cleanup from September 2018, Articles with close paraphrasing from September 2018, Articles with a promotional tone from September 2018, Articles that may contain original research from September 2018, All articles that may contain original research, Articles with multiple maintenance issues, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 October 2020, at 03:26. The Octalysis Framework is a human-centric gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. On a larger scale, it could be to avoid admitting that everything you did up to this point was useless because you are now quitting. Empowerment of Creativity & Feedback 4. Content of this page is unique as well as well researched. Octalysis is a human-focused gamification design framework that lays out the eight core drives for human motivation. This core drive is based upon the avoidance of something negative happening. Octalysis: Complete Gamification Framework - Yu-kai Chou Octalysis is an internationally acclaimed Gamification Framework that utilizes 8 Core Drives to analyze challenges, identify opportunities, and create actionable steps to drive human behavior through human-focused design. On a small scale, it could be to avoid losing previous work. Go even deeper with Octalysis Prime. Keep in mind that a good gamified system doesn’t need to have all of the Core Drives, but it does need to do really well with the ones it does implement. Keep in mind that just because something is Black Hat doesn’t mean it is necessarily bad – these are just motivators – and they can be used for productive and healthy results or malice and manipulative ones. It’s a craft that requires a lot of analysis, thinking, testing, and adjusting. Octalysis is a complete gamification framework proposed by Yu-kai Chou [9]. Contributors do not receive any extrinsic reward, but they feel that their contribution will help to develop and protect human knowledge. Yu-Kai was voted Gamification Guru of the year by peers and clients in 2014 and 2015. When a person I hop on a conference call to teach, answer questions, and eventually all.! Complete a task efficiently through an interactive experience drives make us feel obsessed anxious! 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