Here are two articles on the dos and don’ts of email preheader texts. Include your logo, a link to your website, links to your social media accounts, and, Contact information (and secondary contact information), Social media links (e.g. Most email marketing campaigns are meant to drive click-throughs to your site or a standalone landing page. So far, there’s no consensus. An email header is mostly used to summarize the main offer of a given message. For more accessibility design tips, check out our article, Email Accessibility Design Best Practices. A responsive design means your email changes format to fit the screen it’s being viewed on, whether it's on a desktop, laptop, or mobile device. With more than half of your recipients opening your emails on mobile devices, you can’t build your email templates just thinking about big desktop screens. If you’re using the GetResponse Email Creator to build your emails and you’re uploading your own custom graphics, be sure to optimize them first with our image editing tool. Include interactive features. Thanks to this, when the email is viewed on a mobile device the text is not stuck to edge of the screen. And what if you don’t have such information? If you’re still working on an established visual identity, consider these pointers: Adding your company logo to your emails can help you distinguish your brand from all the other businesses your recipients will see in their inbox. Good email design isn’t just meant for the visual appeal. This is achieved through placing links inside of your messages. Email design best practices 1. Adding social sharing buttons at the end of your emails is a thing of the past. All you need to do is to follow and apply these best practices when preparing your own email templates. Our data shows that messages with preheaders have average open rates of around 29%. If you’d like to stay updated, make sure to sign up to our newsletter so we can notify you whenever we edit this and our other resources. But how does one personalize their emails in general? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. So, begin designing your emails while keeping the best practices and examples we reviewed in mind. As a matter of fact, Joanna Wiebe, of Copy Hackers, wrote one and you can read it over here – How to Write Newsletters that Get Opened, Read, and Clicked. This is a simple, mobile-first approach which ensures that all your information will render perfectly on email devices as well as other larger screens. You may also want to use bulleted lists, headlines, and emphasize the most important parts by bolding or highlighting your text. Optimize your email with calls-to-action. Your email subject line is the first thing anyone sees when you send them an email. This is largely due to the fact that email marketers either don’t have enough data to personalize their emails, or the time and effort to tailor their communication at scale doesn’t provide the ROI that’d justify the costs. to break up the written content and create a memorable experience. You might determine you need to make changes and updates to get the most out of your email design. There are several best practices you should keep in mind when designing your emails for mobile devices: Although email is such an old medium, a lot has changed in the email design world over the last several years. And if you’re looking for an email builder that makes creating email templates a fun and rewarding experience, be sure to sign up for a GetResponse free trial. Cta button will precede the image, text, the logo should be in! 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